The Net Promoter Score is calculated based on responses to a single question: How likely is it that you would recommend our company, product, or service to a friend or colleague?
The scoring method for this answer is most often based on a 0 to 10 scale.
(NPS) can be used to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research.
NPS has been widely adopted by more than two thirds of Fortune 1000 companies. (NPS) measures the satisfaction that exists between a service provider and a consumer.
The score can be used to motivate an organization to become more focused on improving products and services for consumers.
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Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.
NPS usage and research data provided by wikipedia under creative commons license