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The Net Promoter Score is calculated based on responses to a single question: How likely is it that you would recommend our company, product, or service to a friend or colleague?

The scoring method for this answer is most often based on a 0 to 10 scale.

(NPS) can be used to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research.

NPS has been widely adopted by more than two thirds of Fortune 1000 companies. (NPS) measures the satisfaction that exists between a service provider and a consumer. 

The score can be used to motivate an organization to become more focused on improving products and services for consumers.

Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score, which can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter).

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NPS usage and research data provided by wikipedia under creative commons license